About Me

TheRoute to PeakPerformance
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Professional Coach in the UK, Africa and the Middle East

Business Coaching

Strategic Insights & Development Ltd is run by Geoff Watson, a professional coach working across the UK, Africa and the Middle East. Call Geoff today to find out more about the range of services available, from executive and SME business coaching to tailored consulting services. You’ll get the support you need to progress your career or achieve business success.

Mission statement


"My aim is to deliver a bespoke service that engages with your business or you as an individual, in order to create a tailored programme of coaching that helps you reach your goals. Having worked with a wide range of companies across a variety of sectors, as well as business executives from across the world, I am able to identify the best ways to help meet your challenges head-on."

About Me


I have been very privileged to spend a long business career working in and with some of the biggest companies and household names, and running businesses and living in countries across three continents.

Over the years, I learnt a great deal about business, organisations, people and cultures.

I have had diverse challenges - rebuilding a business after a war, turning around a company mired in losses; I bought businesses, created companies, restructured business regions, developed and launched new products.
 
Amongst all the successes (and the occasional failure!), over the years I have been repeatedly struck by the crucial importance of the human element: the soft stuff of business as it is so often denigratingly described.
 
And the particularly devastating observation that I constantly recorded, was that pro-active and targeted ‘people support’, as offered by employers is either woefully inadequate or more often, completely lacking. As a consequence, massive opportunities for business improvement are lost simply because employees at all levels are left to develop and grow by themselves, at best aided by the occasional training course – which often delivers a negligible ROI.

The sad fact is that whilst there may be very competent managers out there with impressive technical skills – very few know how to manage people and therefore translate those technical competencies into performance excellence.
Moreover, many of those experts don’t even know how to get the best out of themselves, because they too are ‘charting a lone course’ in the business and personal development jungle.
I too ‘learnt on the job’. It was only when I stopped running businesses and first started consulting to companies that I fully appreciated the cost to both businesses and individual fulfilment.
 
And that was when I moved into coaching!
After rigorous professional training with The Coaches Training Institute and then being accredited with the International Coach Federation, I combine these skills with my practical business experience, to the benefit of companies and individuals alike who want to get the best out of their performance.

Resources and accreditations


  • I hold a Bachelor’s degree from the University of West London
  • I hold a Master of Science degree from the London School of Economics & Political Science
  • I trained with the prestigious Coaches Training Institute (CTI), the first organisation accredited by the International Coach Federation (ICF)
  • I am a Certified Professional Co-Active Coach (CPCC) through CTI
  • I am a Professional Certified Coach (PCC) through the ICF
  • I am certified in the EBW Business Emotional Intelligence psychometric
  • I am a certified practitioner in the Strengthscope psychometric  
If you are interested in learning more about coaching, feel free to check with the following organisations:  

The Coaches Training Institute (CTI) is the first International Coach Federation-accredited and largest coach training organisation in the world, conducting training in numerous cities on five continents. This is where I was trained.

The International Coach Federation (ICF) is a non-profit, individual membership organisation formed by professionals worldwide, who practice business and personal coaching for the purpose of building, supporting and preserving the integrity of the coaching profession through programmes and standards. 

Call a professional coach on +44(0)7825886710

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